košice airport – ideamaking summary

Goal

Strengthen the brand presence of Airport Košice by showcasing its international connectivity and positioning it as the gateway from Eastern Slovakia to the world.

Challenges & Insights

• Many travelers perceive regional airports as limited in destination choices, opting instead for departures from larger hubs.

• The need to communicate that Košice Airport offers convenient, efficient connections to major international destinations.

• The campaign had to break the misconception that traveling globally from Košice requires additional complexity or layovers.

Key Message

• “Z Košic do sveta” (From Košice to the World) – a powerful statement reinforcing accessibility and ease of travel.

• Highlighting direct routes and seamless transfers to global destinations.

• Encouraging locals to explore the world without the need for long-distance departures.

Visual & Communication Approach

✅ Design Concept:

• A bold, poster-style visual identity featuring a mustard yellow base color combined with a monochrome, high-contrast illustration of an iconic landmark from the final destination.

• This strong, graphic approach ensured instant recognition and emotional connection to aspirational travel goals.

• Minimalist yet striking typography reinforced the message of seamless travel.

✅ Execution:

• Outdoor Advertising: Large-scale billboards across key locations emphasizing direct and connecting flights from Košice.

• Digital Campaigns: Social media creatives and banner ads targeted toward Slovak travelers looking for convenient departures.

• Airport Branding: On-site visuals reinforcing the message at the departure terminal.

Impact

The campaign successfully shifted perceptions, increasing awareness of available travel routes and reinforcing Airport Košice as a key player in international travel. The strong, visually compelling approach ensured memorability, positioning the airport as the go-to choice for Eastern Slovakia travelers looking to explore the world effortlessly.