Nový Poľov Residence –Branding & Visual Identity

Goal

Develop a strong and cohesive brand identity for Nový Poľov Residence, a modern residential project near Košice. The branding needed to reflect the project’s core values: comfort, community, and a deep connection with nature.

Challenges & Insights

• The real estate market is highly competitive, requiring a distinctive brand that emotionally resonates with potential buyers.

• Buyers prioritize long-term value, architectural quality, and lifestyle benefits, making it essential to highlight these aspects.

• The project had to appeal to both young families and professionals seeking modern yet tranquil living spaces close to the city.

Key Message

• “Modern living in harmony with nature.”

• Emphasizing comfort, contemporary design, and a sense of belonging.

• Communicating the investment potential and quality of life benefits.

Visual & Communication Approach

✅ Brand Identity: A sophisticated yet inviting color scheme featuring Spanish Yellow, Cultured, and Raisin Black, ensuring a premium yet warm aesthetic.
✅ Print & Digital Assets: Implementation across billboards, citylights, brochures, and business cards, creating a consistent and high-impact brand presence.
✅ Typography & Design Elements: Clean, modern typography with visuals that emphasize open spaces, greenery, and architectural excellence.

Copy Example
“Welcome home to a place where modern design meets nature. Nový Poľov Residence offers stylish living spaces designed for comfort, community, and lasting value. Discover your perfect home today.”