RuRKY – Social Media & Content Strategy

Goal

Establish RuRKY as a standout residential project, showcasing its unique architectural vision and high-quality living standards. The aim is to enhance brand awareness, engage potential buyers, and highlight the benefits of modern living in this development.

Challenges & Insights

• The real estate market is highly competitive, requiring a distinctive approach to capture attention.

• Potential buyers seek not only property details but also lifestyle inspiration and emotional connection.

• Social media engagement in real estate is driven by compelling visuals and informative yet engaging content.

Key strategy

• Develop a strong visual identity on social media to reflect the modern and stylish character of RuRKY.

• Create diverse content categories tailored to different audience segments, ensuring broad engagement.

• Focus on storytelling—highlighting the lifestyle, community, and benefits of living in RuRKY.

Execution

✅ Social Media Management: Consistently posting on Instagram & Facebook with curated content strategies.
✅ Graphic Design: Crafting visually appealing posts that align with the brand’s aesthetic.
✅ Content Planning: Categorizing posts based on audience interests (architecture, interior design, community, lifestyle, investment potential).
✅ Reels Editing: Enhancing video content to boost engagement and reach.

Visual & Communication Approach

• High-quality imagery and renders showcasing the project’s architecture and interiors.

• A refined yet inviting color palette that aligns with the brand identity.

• A mix of informative, aspirational, and interactive content to maintain audience interest.

Results

• Increased engagement and visibility of RuRKY across social media platforms.

• Stronger brand identity and emotional connection with potential buyers.

• Optimized content strategy for higher reach and audience retention.