slovak post – Ideamaking Summary

Goal

Position Slovenská pošta as a forward-thinking, customer-friendly service provider by promoting digital solutions and streamlined logistics.

Challenges & Insights

• Traditional postal services are often seen as slow and outdated, requiring a shift in perception toward modern, efficient solutions.
• Customers value convenience, speed, and reliability when managing their shipments and communication.
• The campaign needed to balance innovation with trust, ensuring customers felt confident adopting digital services.

Key Message

• “Postal services made simple.”
• Highlighting convenience, digital transformation, and reliability.
• Encouraging awareness and adoption of modern solutions.

Visual & Communication Approach

✅ Offline: Billboards, in-branch signage, printed brochures explaining new services
✅ Online: Social media ads, email campaigns, Google Display banners
✅ Key Visuals:

• Seamless package delivery and digital notifications
• User-friendly designs reinforcing simplicity and ease of use
• Slovenská pošta’s branding elements for recognition and trust

Copy Example

“Fast, reliable, and hassle-free. Whether online or in-person, Slovenská pošta is here to make your postal experience smoother than ever.”