T-Systems Magenta E-Scooter Campaign

Goal

Increase awareness and engagement with Magenta e-scooters through an interactive contest, encouraging social sharing and brand visibility.

Challenges & Insights

• Users needed a clear and simple reason to engage with the campaign.
• The contest had to feel dynamic, urban, and in sync with T-Systems’ innovative image.
• A strong visual identity was key to standing out in a digital-first environment.

Key Message

• “Snap. Share. Win.” – a frictionless way to get people involved.
• Highlighting the fun, convenience, and sustainability of Magenta e-scooters.
• Making participation as easy as taking a photo and posting it.

Visual & Communication Approach

✅ Offline: Street-style posters, billboards, and in-person activations in high-traffic areas
✅ Online: Social media ads, interactive Instagram Stories, and influencer partnerships
✅ Key Visuals:

• High-contrast black-and-white visuals with bold magenta highlights for instant recognition
• A graffiti-style e-scooter, appearing as if spray-painted onto urban walls, reinforcing the street art theme
• Playful, high-energy typography emphasizing movement and action

Copy Example

“⚡ Ride, snap, and win! Magenta e-scooters are taking over the streets—join the contest, share your moment, and you could be cruising on your own. Ready to roll? #MagentaRide”